Why Bother M$?

Just read this link at engadget -

Microsoft confirms Zune will play games by July 2008

2008! July 2008!!!

You gotta wonder why they even bother:

1. any excitement that may come out of the announcement will be gone in 1.5 years
2. anyone "thinking" about a zune will say, "I'll buy an ipod now, because it plays games now" - lost sales
3. If it's going to take 1.5 years to catch up to where apple is now, you gotta wonder why MS are even trying in this market
4. Are MS saying that there will be no new Zune devices in 1.5 years? (apple release new models every 6-12 months), or are people who buy a zune now going to be stuck with a device that "can't" play games.